Smart Products

Build Smart Products That Resonate, Captivate, and Drive Real Impact

Most smart products don’t fail because of bad technology—they fail because they don’t connect with the people who should care about them.

Unfiltered Insights from the Authors

No fluff. No buzzwords.
Just real talk from Ravi Kurani and Jarie Bolander about what makes smart products succeed (and why most fail).

In this video, they break down:

  • The biggest mistakes teams make when building smart products

  • Why great technology isn’t enough to win the market

  • How storytelling can mean the difference between adoption and failure

Hit play and get the inside scoop.

Author's Ravi Kurani & Jarie Bolander

Smart Product

Challenges

Solve Real Customer Problems

Are you facing difficulties creating products?

Stand Out in a Crowded Market

Are you struggling to rise above the noise?

Create an Emotional Connection

Are you not getting the traction you want?

Products that Resonate

Build Better Products

The biggest challenge isn’t just the tech—it’s making sure your product fits into the bigger picture and gets buy-in from the right people. The Smart Product 6 Core Questions help teams build products that don’t just work, but actually make an impact.

  • What problem are you solving? (Is this a real, pressing need?)

  • Is your solution the right one? (Does it align with business goals?)

  • What category does your product fit into? (Are you leading or competing?)

  • What ecosystem does your product fit into? (How does it connect with existing tools and workflows?)

  • What’s the story behind your product? (Why should anyone care?)

  • How will you structure the marketing funnel? (What’s the path from awareness to adoption?)

Strategy Sessions Include

  • Ask your toughest questions

  • Get actionable insights tailored to your product

  • Avoid costly mistakes and accelerate success

  • Get a start on answering the smart product 6 core questions.

Smart Product Creators

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